Hi, I’m Jessica.
I am deeply passionate about empowering entrepreneurs by providing the clarity, financial expertise, and innovative strategies they need to overcome challenges, seize opportunities, and turn their boldest business goals into reality.
Whether you're launching a new business, turning a hobby into something bigger, or you're a seasoned entrepreneur, having a financial partner who’s dedicated to your success can significantly boost your profitability and help your business scale.
My goal is to partner with you in creating growth-driven, financial strategies that align with your vision.
Why I love what I do
I’m driven by an insatiable curiosity. I love to understand how things work, tackle challenges head-on, and rebuild processes to make them smarter and more efficient. It’s not just my job—it’s what excites me.
Empowering entrepreneurs
I believe in empowering people to be their best, and I know that every financial report holds a story—a story that, when uncovered, can unlock hidden potential and reveal the perfect path forward.
What fuels me is helping businesses rise above their challenges, find innovative solutions, and achieve their vision.
At the heart of it all, my mission is to empower you to own your journey and create your own success, with the right mix of strategy, planning and insight.
Financial fundamentals and data-driven insights
I am deeply committed to grounding decision-making in strong financial principles that set businesses up for success and drive healthy, sustainable growth.
Whether it's refining pricing strategies, optimizing sales channels, navigating market trends, or leading teams through complex operational shifts, I’m fueled by the power of data to drive actionable insights.
My Experience
With over 17 years of experience in finance and analytics across diverse industries—consumer packaged goods, retail, restaurants, and services—I bring a wealth of expertise and a passion for helping businesses thrive. I’ve had the privilege of working alongside senior leadership, sales teams, and finance professionals in multinational companies, digging deep into data to uncover valuable insights and craft sustainable, long-term growth strategies.
Navigating ever-changing consumer trends, evolving marketing dynamics, and shifting business landscapes has become second nature to me. Whether it’s developing multi-year plans or managing monthly sales forecasts, I’m the one who ensures the numbers align, empowering business leaders to focus on what they do best—leading with vision and passion.
As a multi-faceted entrepreneur myself, with experience in e-commerce, retail, and travel, I understand the risks, challenges, and passion that come with owning a business. I’ve felt the overwhelm and uncertainty firsthand—and I know how deeply your business is tied to who you are. You have my commitment to care deeply about your business, respect your time, and help you perform at your best every step of the way.
Credentials:
HBSc. from University of Toronto
CPA designated with Chartered Professional Accountants of Ontario and Canada